Web design plays a major role in today’s website development. If you do not have good navigation or a user flow for your website visitors, it becomes hard to share your messaging and services to your prospective or old customers. In today’s evolving technology, tablets and smart-phones have become very common as a majority of adults and even teenagers today have these web-enabled handheld devices. Therefore,Responsive website design has become essential to any website owner looking to give a positive web experience to its visitors. Responsive web design, the HTML5 version or we can even say the CSS3 layout website is becoming very popular among website designers and developers.
What is Responsive Design?
Before getting into detail about the features of Responsive design, we should know exactly what it is. A Responsive HTML website is portable or viewable on any device such as an iPhone, iPad, or any other hand-held device. This new Responsive design technology has a better combination of CSS and HTML modified tags to represent your website in a very fast, attractive, and easily viewable mode. According to your screen size that you are viewing from, a Responsive website will adjust automatically giving an optimal viewing experience for users.
Responsive web design has so many features in itself, which can have a positive impact on your business services or products. Some of these features are given below:
1. Better Portability: The main feature of Responsive design is portability that makes this design popular among designers and developers currently. Your old customers or prospective customers are able to see the same consistent layout on your desktop, laptop, tablet & mobile phone allowing you to give a consistent brand experience.
2. Less Load Time: This design has feature’s through which it can manage image widths according to screen (browser) resolutions. As a result, it takes less time to download on a hand-held device compared to a desktop site.
3. Cost Effective: Some time ago, separate designs had to be created for desktop and mobile devices. Today, there is no need to create an extra mobile website for your products or services as a Responsive website is easy to open on any device. This allows you to have one design that can be adapted across all devices saving you both money and time.
4. Flexible Images & Media: Another great feature of Responsive web design is flexible images and media. Fundamentally, this feature allows you to accommodate your images or any other media that will load differently depending on the device, either by measuring or by using the CSS overflow property. You are also able to easily scale CSS for both images and videos.
How It’s Useful to Get More Traffic?
Being portable, multi-screen adaptable, having less load time and so many other features allow you to have better user engagement on your website. If your site is Responsive, users that visit from a non-desktop will stay on your site longer and engage which will reduce your bounce rate and increase your conversion rate. If you are designing a website today or have a website, Responsive design needs to be taken seriously and adapted, otherwise you are giving an un-necessary advantage to your competitors. If you are planning to convert your existing website or PSD into a Responsive Web Design, please feel free to reach out to the team at ConvertPSDfiles for all your PSD conversion needs.
By: Yusuf JavedMarch 31st, 2016