The popularity of WordPress as being the most used Content Management System in the world today is because of the ease of use that WordPress offers even for a non-technical person along with many others. The WordPress platform makes it easy to create responsive websites that look great on mobile devices as well as desktop screens, its Search Engine Optimization (SEO) friendly, has a huge amount of plugins/extensions available and oodles more.
Why a PSD to WordPress conversion
WordPress is a secure, reliable and scalable CMS system that is being used by millions of people across the globe due to the huge amount of benefits and features it offers. Companies of every size ranging from a one-man show to companies such as American Express Open Forum, Mozilla Blog, NFL Blog, Samsung News along with many others have chosen WordPress as there CMS of choice. It is because of many reasons such as the fact that it is free, written in PHP, has a huge development/support community, has been around for a long time and has almost any feature you could possibly imagine that you may need for a website or a blog.
We can clearly see that WordPress is a great option but how to give your WordPress site that
unique look and feel. This is where a PSD to WordPress conversion takes things further where you can get a website that has all the benefits of being on the WordPress platform plus having excellent design/aesthetics. When the Internet is home to thousands of websites with eye-catching looks, it is paramount to design a website that stands out from all others and looks aesthetically pleasing. PSD to WordPress conversion ensures that you get a unique look for your website and it also ensures that your website doesn’t look like one of many similar looking websites.
How to do PSD to WordPress conversion
If you want that standout look for your website, you need to shun the use of off-the-shelf WordPress templates. Instead, the website design should be something creative and attractive and Photoshop is a good tool to use to create such a graphic design. You can create a PSD file with the help of a web designer which results in a customized PSD file to give you the exact look and feel you want for your website without compromise.
You have this PSD file that you have designed but a PSD file on its own is not viewable online. The PSD file needs to be converted into WordPress and that’s where a PSD to WordPress conversion company comes into play. The conversion itself is taken care of by Photoshop, HTML and WordPress professionals who start with slicing the PSD file into its constituent elements. The HTML coding is done manually which ensures that the HTML conforms to semantic coding standards and then it is finally integrated into WordPress.
Benefits of Offshore PSD to WordPress Conversion
To get cost benefits and more, businesses can look to offshore the PSD to WordPress conversion process to offshore web development companies in countries such as India. With offshore PSD to WordPress conversion, you can save up to 75% on web development comparatively if you get the same thing done in the UK, US, or Australia.
With offshore PSD to WordPress conversion, you get access to top quality professionals who are familiar with the latest web technologies. Since the cost is lowered with offshore PSD to WordPress conversion, you can stretch your web investment budget and get more out of it.
Professional offshore web development companies will ensure that the website works fine with all modern browsers, which is to say, it has cross-browser compatibility. The website needs to be tested on different browsers during the development of the website to ensure that it is indeed cross-browser compatible. Similarly, the website needs to be tested on a variety of devices with different screen sizes to make sure that people will be able to use the website no matter what is the size of the screen on which they are viewing the website. With offshore PSD to WordPress conversion, you can opt to make strategic investments in online marketing, content marketing and Social Media marketing efforts.
More than just PSD to WordPress conversion expertise
When working with an offshore development company, you are able to take their expertise and assistance in many things besides just a PSD conversion. A good offshore development PSD conversion company can help you things such as promoting your company and brand online. Since building up a brand and scaling up your business is a long-term activity, marketing has to be an essential part of your long-term strategy. For short term benefits, you can go for tactical marketing activities such as paid advertising including search marketing and pay-per-click advertising. But to have some enduring benefits, nothing beats a great placement in the organic search results of search engines like Google.
You will need to place fresh SEO-driven content (focused on your targeted keywords related to your business) on your website which will improve the ranking of your website. In a dynamic online environment where Google is making frequent changes to its search algorithms, you need to focus on taking advantage of the changes as well as making sure that your website does not make any mistakes that Google might punish — such as containing duplicate content. With the Google Panda and Penguin updates, it’s critical not to fall for any ‘black hat’ SEO techniques as Google will punish websites that opt for such deprecated techniques.
What Google likes is fresh content. Hence the role of content marketing has grown. With the growth of social media, content can and must be shared on social media and your website’s blog should enable easy sharing of its content on social media platforms such as Twitter, Facebook and Google Plus.
Innovation is the key to making a success of your digital marketing activities. Viral marketing techniques such as viral videos can be great marketing tools to build awareness for your brand as long as you have an idea that you know will appeal to online users — it can be a Jockey ad with Buzz Aldrin, a mash-up of House of Cards and Game of Thrones, a new take on a boring airline safety demo video, or a staged interview for the ‘best job in the world’ and so on.
Finally, it goes without saying that when you are choosing a PSD to WordPress conversion company, you need to look into the company’s portfolio, technical aptitude, past clients along with the actual team you will be working on to ensure that you are getting the results you want.
When you combine a proper business plan with the benefits of going with an offshore PSD to WordPress conversion company, you can derive long lasting business benefits and handsome pay offs on your investments. Going with WordPress as your CMS of your choice, you will not be disappointed as it is a reliable and smart business decision no matter how small or large your business is. If you need any assistance with your PSD to WordPress conversion or any other development expertise, please feel free to reach out to the team at ConvertPSDfiles
By: Yusuf JavedApril 2nd, 2016